SAAI by Sahar Atif is an understated, minimalistic brand best known for the designers’ signature incorporation of Pakistani craft and heritage within each creation. Indeed Saai’s outlook towards design is extremely experimental with the female form, at times playing with body sculpted silhouettes and at other instances draping it is yards of flowing fabrics to create the allure of mysterious romanticism teamed with the timelessness of craft embroideries. “Sahar Atif pret” is the most recent achievement under the umbrella of the designer. The ready to wear line is specifically designed for a mass market yet fashion conscious customer. The collection is available exclusively at ChenOne stores nations wide.