For Ritika Kankani, design and fashion is not new, she believes that fashion is an art and a universal language which allows constructing and deconstructing of identities. Fifteen years ago, Ritika did her MBA in London, got married, came back to Chennai and followed her true passion which was fashion and designing. At 24, she had started her own label “Ritika”, situated in Chennai. Truly synonymous with her brand, Ritika believes in redefining fashion, with her love and passion towards reviving handlooms and specializing in contemporary fashion.