The label Ritika
About the Brand
The Label Ritika
“Something old, something new, something borrowed, Something Blue”
Redefining fashion, the label Ritika seeks to discover timeless vogue for the quintessential woman. Conceptualized with the passion and love towards handloom, each ensemble is a beautiful journey of culture and heritage, added with a modern twist.
For Ritika Kankani, design and fashion is not new, she believes that fashion is an art and a universal language which allows constructing and deconstructing of identities. Fifteen years ago, Ritika did her MBA in London, got married, came back to Chennai and followed her true passion which was fashion and designing. At 24, she had started her own label “Ritika”, situated in Chennai. Truly synonymous with her brand, Ritika believes in redefining fashion, with her love and passion towards reviving handlooms and specializing in contemporary fashion.